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Brand and Reputation: Is There a Difference?

Brand and Reputation: Is There a Difference? thumbnail

It is easy to get confused about what differentiates the terms “Brand” and “Reputation”. However, understanding the difference starts by going back to proper definitions, then understanding how each term gets affected by your target audience… and what you can do about it.

This is an interesting article I found online which is based on over 150,000 interviews. Let me know your thoughts about Brand and Reputation in the comment section below after you have read it.

http://www.business2community.com/branding/brand-reputation-difference-0592379

 

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